In my previous two posts on this very important subject, I wrote of why this critical ballot question in Massachusetts should pass. In the first of these posts, I explained why I chose to write of this subject in this blog devoted to Massachusetts criminal law (as opposed to civil law,) and the reason was this: Because to deny terminally ill, suffering patients the right to direct the manner, means and timing of their own death, when they are terminally ill and suffering, should be a crime. In my opinion as both a Massachusetts defense attorney and as an individual citizen, the denial of this human right is truly unconscionable. Legally, it isn’t a crime. But morally, it should be.
My final post on this subject will be devoted to how opponents of this most modest and reasonable of proposals spin this issue, to create a maximum of fear and a minimum of truth in their quest to defeat this compassionate and reasonable public policy measure. In the interests of full disclosure, I should say here that I’m in a unique position to know how to design and execute political issues campaigns, as prior to practicing law I used to work full-time professionally as a lobbyist and Public Affairs Director for a statewide bar association. The opposition’s campaign strategy here rests largely on hijacking two largely ubiquitous human traits in most all people: Religion and fear. Exactly how do they hope to defeat your and my rights to direct the end of our lives if necessary? Take a look, as follows:
Strategy #1: Diction and language are critical. Keep repeating – as many times as literally possible (in print) or orally possible (if radio or TV) – the words “SUICIDE” and “KILL.” As in, “This measure would legalize assisted suicide and allow people to kill themselves.” This is designed to more than just subliminally infect the listener or reader with the most negative of emotions and visualizations: That a healthy and vibrant – but mentally unbalanced person – is “committing suicide,” and wishes to “kill himself.” These terms, repeated nonstop, fill the reader or listener with the typically negative, depressing and disapproving emotions normally associated with suicide. This is understandable, when a person is physically healthy but mentally ill, but those factors are completely inapplicable and irrelevant to this ballot question, which deals with people who are terminally ill, suffering, and who have been attested to by separate physicians as possessing the mental and emotional capacity to make this decision. But these facts don’t matter to the opponents of this measure. In every debate, in every forum, at every chance, they repeat the words “suicide” and “kill.” As a result, the undecided – and more importantly uninformed – voter is subconsciously filled with negative and disapproving emotions. Worse, he or she may not even consciously understand why these emotions have surfaced, since this psychological tactic exerts its force and influence largely on the sub-conscious or pre-conscious level. Note that the far more truthful, accurate terms of “assisted dying” and “death with dignity” — are intentionally, strategically never used.